Use cases
The same flow from brief to paused campaign, shaped to how your label releases.
- Independent labelsYou run a small label and every release is a week of admin. wovain takes on the research, listings, pricing and ad set-up around a print-on-demand drop, and leaves the taste decisions with you.“A quiet autumn drop for my label: faded workwear graphics, rust and navy, for people who repair their own clothes.”
- Capsule collectionsA capsule is a small, edited set of pieces around one idea. wovain researches the theme, drafts the graphics in your direction, lists the pieces you approve on Fourthwall and stages the campaign, paused.“A four-piece spring capsule of washed botanical line drawings, muted greens and bone, for people who garden on balconies.”
- Graphic teesA good graphic tee is one strong idea, printed well and priced right. wovain drafts the graphic in your direction, checks it for print and lists the tee on your Fourthwall shop at a margin that holds.“Heavyweight tees with a single-colour linocut-style motif, coastal and a little dry, for people who swim in cold water.”
- Streetwear dropsStreetwear runs on timing. wovain checks what is moving this week inside your theme, drafts graphics in your direction, and stages the listings and ads so the drop is ready when you are.“A one-week drop of oversized tees and hoodies, grainy photocopy graphics, for people who skate at night.”
Try it with your own brief
You approve every step, and the campaign starts paused.